Straight Talk Is Good Business

Right Firm. Right Now.

  • Bio
  • Education
  • Published Works
  • Honors & Awards
  • Professional Associations & Memberships

Jim Cole


As a child, I remember watching my father get up and go to work for long hours to help those who had been harmed. Emmett Cole Jr., my father, was different than most lawyers I met. Emmett represented people like us, not big companies or government agencies. After my third year of college, I took a summer off to assist my father in a three week trial in San Antonio. It was my father’s client against three large corporations and an army of lawyers.

That trial changed everything. I returned to college with a new plan: law school. I also understood what it was that pushed my father to work those long hours and stand up against those who harm our communities. It is a desire that each time you stand up to the wrongdoer you are helping to make the world a safer place.

Since graduating from Baylor Law School in 1981 and returning to Victoria I have spent my career doing something I consider the highest calling for a lawyer – working to ensure the safety of the community. Not just the community where I was born and raised and the community that I raised my family, but communities across Texas and across the nation.

the national trial lawyers

Certifications & Specialties

  • Personal Injury Trial Law, Texas Board of Legal Specialization
  • Civil Trial Advocate, National Board of Trial Advocacy

Bar Admission

  • Texas, 1981
  • U.S. District Court Southern District of Texas, 1982
  • Baylor University School of Law, Waco, Texas, 1981 – J.D. (Honors: Harvey M. Richey Moot Court Society)
  • Baylor University, 1980 – B.A.
  • Breast Implant Litigation: A New Twist to Old Questions of Strict Liability
  • Medical Malpractice, Breach of Warranty and Negligence
  • Co-Author, Butterworth Legal Publishers, Texas Personal Injury Law Reporter, 1992
  • Fellow, Texas Bar Foundation
  • AV Preeminent® Rated by Martindale-Hubbell®
  • Listed 2007-present in Super Lawyers®, a Thompson Reuters service
  • Avvo Rating of 10.0 Superb
  • National Trial Lawyers Top 100
  • Director Federal Bar Association
  • Chair – District 11 Grievance Committee 2013-2014 State Bar of Texas
  • American Board of Trial Advocates – Associate
  • Victoria County Bar Association – Member
  • American Bar Association – Member
  • State Bar of Texas – Member
  • Texas Trial Lawyers Association – Member
  • American Association of Justice – Member
  • Texas Bar Foundation – Life Fellow
  • Victoria Independent School District, President, Board of Trustees 1994
  • Phi Alpha Delta – Member